The Story is Everything
Five Ways Facilitating a Meeting is a Lot Like Producing Theater.
The Greatest Showman.
I’ve spent most of my career producing different forms of live entertainment. Those experiences—preparing for a Super Bowl halftime show, producing Broadway and off-Broadway theatre, helping bring a new musical to life, and many roles big and small in between—are a huge source of inspiration and guidance for the way I now design and facilitate leadership and organizational development programs.
Producing live entertainment prepared me to help people improve their storytelling game.
Brokering the creative tension of a writer, musician, and director during rehearsal taught me patience, problem-solving, and emotional intelligence skills that translate to anyone who needs to help teams of different talents and temperaments work together.
The constraints of producing non-profit theatre at professional quality taught me how to maximize resources.
The most significant impact my prior life has on my current mission to help people influence and inspire others are the tips, tools, and philosophies for creating great meetings and learning environments.
Here are five theatre-inspired tips toward creating Tony-worthy meetings, keynotes, and workshops.
1. The Story is Everything
Hamilton, The Lion King, Book of Mormon, Wicked. Spectacular productions all (I did not have a hand in those, but have studied them extensively). Even if you strip away the inventive songwriting, magical puppets, great special effects, and more than a little hype, they’d still be huge hits. All of these shows are well past their launch and still running strong because each spectacular production is built around a compelling, well-written story that taps into core human emotions.
Whether it's a Broadway super show, a 90-minute keynote, or your weekly team meeting, it starts and ends with the story you're trying to tell - what you want to say that you hope will have an impact on people. Playwrights build a story on plot points. Speakers and facilitators call them anchor points: the scene-by-scene, program-by-program steps that lead to the bigger message. Whatever the objective, venue, or delivery, what people will latch on to is the story.
Don’t get me wrong, creativity and design are essential! Hamilton’s hip-hop delivery and The Lion King puppets enhance the experience in big ways. An engaging presentation fosters the emotional connections necessary for genuine learning. The quality of the presentation and delivery adds to credibility. And, a few venue and hospitality tweaks can cut down distractions and barriers to learning.
However, your program must start with—and continually return to—a few clear anchor points, strung together as a strong, easy-to-follow building narrative.
In the interest of being compelling and creating impact, sometimes the story gets lost. Think about all the time you spent putting together your last presentation, proposal, or meeting plan. How much time did you spend finding all the perfect pictures and graphics for your presentation? How much did you worry about the venue, ambiance, and hospitality?
No matter how great your PowerPoint is or how smooth your delivery comes out, it all hinges on the anchor points. What do you want the audience to learn? How compelling is your core message? Have you clearly named the anchor points and found several ways to let your audience interpret and make meaning of the story for themselves?
2. Without the Audience, There is No Art
Any writer, whether for the stage, screen, a meeting, or a training session, has an agenda. We have an impactful message in our heads that we know people want (and need!) to hear. To truly have impact means we need to tell the story to other people in a way they want to hear it. We need audience members and participants to be our partners.
Consider that all the examples I gave above are juggernauts because they are both great art (good stories, well and innovatively told) and perceived by many people as highly entertaining (memorable and emotionally compelling to a large, diverse group).
Great marketing? Partly. However, I don’t believe millions of people will spend hundreds of dollars to see a show based solely on hype. These stories found a way to emotionally connect with a wide range of people. If the story only appealed to Lin-Manuel Miranda (creator of Hamilton) and his buddies, I don’t believe people would still be paying huge sums, months in advance, to participate in the experience. Something more magical is connecting between creators and audiences.
The message of Hamilton is augmented by the use of modern music style, hip-hop, which appeals to new audiences. For all of its irreverence (and foul language), Book of Mormon is a classically structured musical that explores the eternal beauty and conflict of religion. The synthesis of style and story with the South Park sensibility created an opening for new audiences to explore themes people have been talking about…well…since people have been talking in groups.
There is research backing up this point in neuroscience. Our brains process new information when we have a personal, emotional connection. Most of us can easily recall the words of a favorite song from when we were in college, but how many people can recall the words from a lecture? One key to things we remember best is that they included shared experience, upping the emotional connection that builds memories.
Interacting with your audience – with humor, creativity, hospitality, and intentional personal connection – is what turns a message from one person’s idea into something many people can use.
3. And, No Two Audiences Are The Same.
“Same show, different experience” is what I loved most about producing theatre (and for a time in my 20s, performing in a worldwide tour of a musical production). The script, sets, and actors may be the same night after night, but the energy from each audience varies, setting the tone. It’s not just the performers who feel it. Next time you are in an audience, notice the non-verbal energy moving around the room. That silent hush during an emotional scene it the most obvious. Listen for a minute when the audience is really engaged – laughing maybe. You can almost feel the vibrations.
On the presentation/workshop stage, you get even more adaptive freedom. I spent two years co-faciliating (even in training, we love a good ensemble performance!) a program for 6,000 people leaders at American Airlines. Each two-day program involved adapting the same story and anchor points to a diverse audience of 40 people from various teams, departments, and backgrounds, all with a desire to participate in a two-day leadership workshop.
During one session, participants kept asking about a “plot point” that was scheduled to be revealed later in the rundown. This particular group was not big on full-group discussion, so my partner and I extended the small-group activities, letting them discuss topic-related content in teams of three or four. The energy level rose significantly. Playing to our audience made for a more engaging experience for us and the participants. A post-event survey gave us some of our highest scores.
4. The Creators and Performers Make It; The Stage Manager Makes It Work
Think about the last touring production you saw. Maybe it was a concert making its way around the world. If it was a play or musical, it likely started at a regional theatre, made its way to Broadway, and then went on a national tour. Whatever the show, someone created the story, a director and creative team provided the framing and staging, the performers created their delivery, and after the development, rehearsal, and preview period, a show was born.
However, after opening night, a rarely recognized person sitting at the back of the theatre each night plays a vital role in the experience both the audience and performers have. Anything with performers, lights, and sounds has a Stage Manager who oversees preparations, calls cues, reports on how things are going, flags events that are becoming recurring problems, makes replacements, and ensures everyone - audience and company - gets the best possible experience. This is how a new play entertains audiences eight nights a week, whether in the home theatre or on the road.
Suppose you are producing a program that needs to be repeated multiple times. How do you maintain quality, incorporate necessary changes, and ensure that everyone involved gets the most out of the experience? The Stage Manager model is a great way to be intentional about continuous quality and improvement of a finished training product.
5. Leadership is Performance Art
Add to the above the incredible skills I learned from creative leaders like Andy, Renee, Jack, Edie, James, and Lynn. Each (BTW, this list includes an Emmy winning actor, multi-Tony winning director, four-time Super Bowl half-time creator, an incredibly talented musical director, and two over-achieving millennials), taught me the leadership values of (respectively) inventiveness, boldness, powerful pauses, humbleness and infinite possibility in everyone who shows up. Every day and on every facilitating gig, I use what I’ve learned working with and for these incredible artists.
Producing live entertainment prepared me to help people improve their leadership game. Brokering the creative tension of a writer, musician, and director during rehearsal taught me patience, problem-solving, and emotional regulation techniques that translate to anyone who needs to help teams of different talents and temperaments work together. The constraints of producing non-profit theatre at professional quality taught me how to maximize resources.
The most significant impact my prior life has had on this new calling is the insight into tips, tools, and philosophies for creating great meetings and learning environments.
